Netflix, the world’s largest streaming service, said on Tuesday it has stopped offering free trials in the United States. “We’re looking at different marketing promotions in the U.S. to attract new members and give them a great Netflix experience”, a Netflix spokesperson said, confirming media reports. The company has pulled down the free-trial option from […]
Etailers think out of the box to push online gifting in festivals
Illustration: Rahul Awasthi With people largely staying at home due to the Covid-19 pandemic, e-commerce firms are ramping up their selection and revamping policies to cater to online gifting, a segment that is expected to spike during the festive season. In fact, online has become the platform of choice for customers amid the virus outbreak […]
Online brands see higher growth on own channels, apps
Illustration: Rahul Awasthi Brands that sell directly to consumers are seeing higher growth in sales via their own websites and apps, compared to when they sell through leading e-commerce marketplaces such as Flipkart and Amazon, according to third party data shared with ET.’ The shift in consumer buying patterns, across large trusted brands, comes at […]
Walt Disney restructures entertainment businesses to focus on streaming
Walt Disney said on Monday it had restructured its media and entertainment businesses to accelerate growth of Disney+ and other streaming services as consumers increasingly gravitate to digital viewing. Under the reorganization, Disney will separate the development and production of programming from distribution to be more responsive to consumer demands. The move came days after […]
The strange, sometimes sinister conspiracy theories on Sushant Singh Rajput’s death that flourished on social media
Image Credit: Kamal Kishore Somewhere in the middle of September, a new conspiracy theory emerged in one of the several “Justice for Sushant Singh Rajput” groups on Facebook. The post, which showed a picture of Rajput’s body, with several marks, with a zoom into his eyes was shared by users who believed that the actor […]
Facebook bans Holocaust denial, distortion posts
Facebook is banning posts that deny or distort the Holocaust and will start directing people to authoritative sources if they search for information about the Nazi genocide. Facebook CEO Mark Zuckerberg announced the new policy Monday, the latest attempt by the company to take action against conspiracy theories and misinformation ahead of the U.S. presidential […]
Infodemic forcing everyone to do their bit to curb misinformation
The ongoing ‘infodemic’ has prompted companies like Flipkart, entities like Tata Trusts, as well as a bunch of content creators to take matters into their own hands and debunk fake news. Till recently, the onus of curbing the spread of such news and misinformation rested on social media and messaging platforms such as Facebook, Twitter, […]
Food delivery volumes in India reach pre-Covid-19 peaks: Zomato’s Deepinder Goyal
Food delivery volumes have touched pre-Covid-19 peaks, the top Zomato executive said. In a post on microblogging platform Twitter, Deepinder Goyal, the founder and CEO of Zomato, said he expects the sector to continue growing at around 15-25% month-on-month for the foreseeable future. A number of cities are now at more than 120% pre-Covid-19 peaks, […]
Streaming platforms see growth explosion as pandemic propels podcasts to popularity
The coronavirus disruption has launched India’s media landscape into the third V front of voice, after video and vernacular. Only one third of Indians own a smartphone, and even fewer are conversationally fluent in English, given that the opening of the voice frontier promises a deepening of the digital media in the ocuntry. And while […]
Online liquor delivery remains a non-starter due to steep delivery fees, lack of clear guidelines
Online liquor delivery remains a non-starter, four months after markets like West Bengal, Jharkhand and Chattisgarh permitted the same, said company and industry executives, attributing the slow burn to steep delivery fee charged by aggregators Swiggy and Zomato and lack of clear guidelines. Online food delivery, in contrast, has reached pre-Covid numbers. “Charging cost of […]